Five directions · One swatch

Section titles, made smaller.

The current section header takes roughly 120px of vertical space and the italic Zilla Slab subtitle runs long. Three patterns kept from the prior round (P1 Apple, P2 Stripe, P3 Brand mark) plus two new medium-sized directions (P4 Numbered chapter, P5 Accent bar) complete the five. Toggle with the bar that follows. The nine sample sections beneath use the exact descriptor copy that ships on the live PepeBranded test theme so each shape is fitted against the real text length.

P1 · Apple eyebrow · kept

Sentence-case orange eyebrow ending in a period, bold 26px headline, one short descriptor line. Closest to how the brand book reads on paper.

Adapted from: apple.com marketing pages
P2 · Stripe inline · kept

Headline left, short descriptor inline-muted, "View all →" right-aligned, hairline rule beneath. Most economical.

Adapted from: stripe.com docs, shadcn/ui section anchors
P3 · Brand mark · kept

Pepperell signature without the SVG underline. Bold 28px headline with an optional Market Pro period accent in orange + italic descriptor. Pepperell signature without the underline. Quieter than the current treatment.

Adapted from: Pepperell brand identity
P4 · Numbered chapter · new

Large Market Pro chapter numeral on the left, uppercase taupe eyebrow + bold title + descriptor stacked to the right. Editorial chapter rhythm.

Adapted from: Aesop journal, Wired feature openings
P5 · Vertical accent bar · new

3px orange bar on the left edge, eyebrow + bold title + descriptor stacked to the right of the bar. Editorial. Easy to repeat down a long page.

Adapted from: AirBnB section dividers, Headspace, Mailchimp landing pages
01 / 09 Catalog

Categories.

Seven craft families, picked and packed in Pepperell.

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02 / 09 Top picks

Bestsellers.

What our customers reach for the most.

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03 / 09 Since 1917

Heritage.

One workshop in Pepperell, Massachusetts, running since 1917.

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04 / 09 Ready to ship

Kits.

Pre-measured and packed, ready to ship the same day.

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05 / 09 Trust

Why us.

Free shipping over $48, 30-day returns, 97% five-star across 290 reviews.

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06 / 09 Verified

Reviews.

290 verified buyers on the live store right now.

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07 / 09 Social

Inspired.

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08 / 09 FAQ

Questions.

Straight answers on shipping and returns.

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09 / 09 Notes

Blog.

How-to guides and project ideas from the workshop.

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For reference · The current section title

Categories

Seven craft families, picked and packed in Pepperell.

This is the production treatment shipping today on the PepeBranded test theme: 40–64px Poppins wordmark plus an 18–28px italic Zilla Slab descriptor. Vertical footprint runs ~110–140px. The five proposals above each test a section-header pattern against the same nine descriptor strings the live store currently uses.

Section title swatch · Back to index